Best Practices

  • Be Active: When we post about your book, you're going to have some additional traffic to your Instagram page. Try to get active on your Instagram stories and feed slightly before, during and after our post(s) go up. That way, when our followers check out your page, they'll be more likely to follow it.

  • Provide Value: Instagram is a place to provide value. You can provide value by educating your audience or entertaining your audience. When prospective followers (or buyers) peruse your page, they don't want to see spam content. They want to see value. The best book for this concept is Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.

  • Purpose: Potential followers should be able to click in your profile, see your recent activity and know exactly who you are and what you do within the first few seconds. Make sure your profile image is on-brand, your bio states that you're an author and the link in your bio points directly to the purchase of your book.

  • Engage: Instagram engagement is reciprocal. The more you engage with prospective followers, the more likely they will be to engage with you and follow your account. At a bare minimum, you should be responding to every comment on the photo or video that we post on your behalf.

  • IG Course: Here is a link to our Instagram Growth Marketing Course for Authors. This course teaches dozens of items like the ones listed above.